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ILOS · A display on several levels

ILOPYRAMID

Three progressively smaller trays and a base form a four-level pyramid, with coordinated campaign graphics.

Indicative height: approximately 1.62 m, depending on the bottles · Four levels

ILOPYRAMID · Elements without products The base with its recessed floor and the three perforated trays, shown separately.Enlarge

Elements without products

The base with its recessed floor and the three perforated trays, shown separately.

ILOPYRAMID · Assembly with bottles Sparkling-wine bottles form four levels, with the same deep-blue, gold and mosaic graphics.Enlarge

Assembly with bottles

Sparkling-wine bottles form four levels, with the same deep-blue, gold and mosaic graphics.

The trays rest on the bottles on the level below; the view without products therefore shows the separate elements. Graphics and products are illustrative.

Original references
ILOPYRAMID · The Freixenet installation Photograph of the original installation, with three trays and four levels of bottles.Enlarge

The Freixenet installation

Photograph of the original installation, with three trays and four levels of bottles.

ILOPYRAMID · The Ricard reference Original in-store visualisation; a different configuration from the Freixenet version shown here.Enlarge

The Ricard reference

Original in-store visualisation; a different configuration from the Freixenet version shown here.

A stepped silhouette

The progressively smaller trays arrange the bottles in a clear pyramid, accessible around the base.

Coordinated campaign graphics

Colours, images and finishes link the base and trays to create one coordinated ensemble.